Blukids is an Italian brand by company UPIM , dedicated to children clothing and accessories. The Blukids retail chain consists of 200 monobrand stores in Italy and abroad, with an average area of ​​100-250 square meters, and is also present in over 200 Upim stores.

The widespread network of retail stores is the starting point for convenient, affordable shopping for the everyday needs of mothers and children. Blukids accompanies children while growing up, offering comfortable clothes for various occasions.

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