The market orientation is clearly defined and based on the strengthening the retail network in order to reach the end consumer and provide a complete service which includes a wide range of high quality products at the best prices and of course, educated staff. But there is also, apart from the well-developed mainly multi-brand shops, a distribution network which includes a very large number of customers in the territory – almost all private pharmacies, supermarkets, strongest domestic chains of stores and perfume stores, baby shops.
A modern logistic center with head office, built in 2005, is located on Kuce Rakica , just 7 km from Podgorica city center.
