Donator doo is one of the first private companies in Montenegro which exists over 30 years, has 2 retail store chains with 26 specialized shops , has also over 800 external customers in its distributive network, represents und distributes more than 20 top world brands. The firm has today 300 employees, owns 2 warehouses and six business facilities. Very simple numbers and figures ,but reliable indicators of the development level of this company.The company was established in 1992 and at the begining there were 5 employees only,including owners.
First specialized baby shop was opened several years later, in 1999 named “Peg Perego” and dedicated to the one of the first suppliers and business partners from Italy – PEG PEREGO SpA.
The main activity of the company, within which retail chains KIDS`LAND and OVS KIDS operate, includes import and distribution of complete range of products for babies, children, pregnant women and breastfeeding mothers – baby equipment (strollers, prams, walkers ,highchairs, car seats),furniture and decorations for children`s rooms, accessories for babies and mothers ,breastfeeding program, baby cosmetics, baby textile, clothes, shoes, toys, school bags and stationery etc. The firm also imports several brands of consumer goods distributed to a number of external clients – private pharmacies, supermarkets – in Montenegro.
The market orientation is clearly defined and based on the strengthening the retail network in order to reach the end consumer and provide a complete service which includes a wide range of high quality products at the best prices and of course, educated staff. But there is also ,apart from the well-developed mainly multi-brand shops ,a distribution network which includes a very large number of customers in the territory – almost all private pharmacies, supermarkets, strongest domestic chaines of stores and perfume stores, baby shops
